I agree with @aciddude Indian Markets is an open concept that has been considered before. I’d like to see a more local and comprehensive cause of failure or needs analysis.
For instance, there might be a need for secure money transfer or a local money system. For example, where shops a Mall or markets can use their own currency. This could have security, local banking benefits or discount benefits. But requires a level of technical availability to the population i.e. internet that hasn’t been high enough for mass take up.
Bitcoin is “technical” even in the “high tech” USA and has been most successful undercutting banking level transfers, than taking over from credit cards.
It may be just some people who want to “invest” or gamble on alt currency markets …
Certainly exchanges can be set up that match buyers with sellers. The mult-signature technolgy in the wallet / software is there to demonstrate how that can be done.